Privacy friendly analytics

Why do we Need Privacy-Friendly Analytics?

Since the introduction of the GDRP, privacy has become a major topic for every website owner. One of the regular items we need to deal with at Markegy is installing Google Analytics (GA) and dealing with the cookies that come with it. Over the last year, there have been several articles that go so far as to suggest that Google Analytics may be illegal in the EU, including the well-publicised Swedish Authority for Privacy Protection IMY ruling.

The problem is essentially that GA transfers personal data from the EU to the US. A recent decision by the European Commission seems to have allayed these fears, but from my perspective, it still leaves some practical problems with GA, namely:

  • Your tracking data is not accurate because many people choose not to accept the tracking cookies, and so they do not get tracked

  • You need to install a robust cookie control system that ensures GA does not load without the visitors’ consent, and that they can switch on and off at any time they choose to

  • The fact that, legal or not, you are sending your visitors’ (and likely customers’) data to “who knows where”…

So whats the alternative?

Cookie-free analytics offer a way to gather valuable insights without relying on invasive tracking methods. Instead of using cookies, these tools use anonymised data and other techniques that prioritise user privacy. This helps businesses comply with strict data protection regulations and builds trust with their audience.

Moreover, this type of tracking does not require consent, so all visitors are tracked and your analytics will be far more accurate.

Introducing Plausible: A Privacy-Focused Google Analytics Alternative

Plausible Analytics is a great alternative to Google Analytics, with a strong focus on privacy. While its main purpose is to track website usage, the best part is that it does so without collecting any personal data or personally identifiable information (PII). So you can get valuable insights without compromising anyone’s privacy.

When you use Plausible Analytics, all website tracking is done completely anonymously. They don’t use any cookies or collect any personal data. All the information gathered is in a general, overall sense. It’s enough for you to gain some useful insights that you can use to make improvements, but not enough to infringe on anyone’s privacy.

Interested in replacing Google Analytics with Plausible?

If you’re tired of dealing with the complexities of GA and want a simpler solution that can give you accurate analytics data, then consider switching to Plausible. Let us know if you’re interested in making the change and we’ll be happy to assist you.

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